{"title":"NAZIA Basmati Rice","description":"\u003cp\u003ePremium basmati rice grown on the family farms of M. Asghar \u0026amp; Sons — farming in Pakistan since 1956. Aged, extra-long grain and naturally aromatic, every bag is farm-to-table traceable, grown and packed by our own family rather than sourced through a third party.\u003c\/p\u003e","products":[{"product_id":"nazia-1121-golden-sella-basmati-rice","title":"NAZIA 1121 Golden Sella Basmati Rice","description":"\u003cp\u003e\u003cstrong\u003eAged • Extra Long Grain • Naturally Aromatic\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNAZIA 1121 Golden Sella Basmati Rice comes from the family farms of M. Asghar \u0026amp; Sons, farming premium basmati rice since 1956. Parboiled using the traditional golden sella method, each grain gets a golden hue, a firmer bite, and stays separate and fluffy rather than sticky — even in slow-cooked dishes like biryani.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExtra-long grain that elongates further on cooking\u003c\/li\u003e\n\u003cli\u003eNaturally aged for deeper aroma and flavour\u003c\/li\u003e\n\u003cli\u003eFirm, non-sticky texture — ideal for biryani and pulao\u003c\/li\u003e\n\u003cli\u003eThree generations of family farming, farm to table\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eFrom the family farms of M. Asghar \u0026amp; Sons — est. 1956.\u003c\/em\u003e\u003c\/p\u003e","brand":"NAZIA","offers":[{"title":"20kg","offer_id":62854404735306,"sku":"NAZIA-1121GS-20KG","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/7084\/2442\/files\/IMG-4647.png?v=1785756713"},{"product_id":"nazia-basmati-385","title":"NAZIA Basmati 385","description":"\u003cp\u003e\u003cstrong\u003eAged • Extra Long Grain • Naturally Aromatic\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNAZIA Basmati 385 comes from the family farms of M. Asghar \u0026amp; Sons, farming premium basmati rice since 1956. Known among connoisseurs for its distinctive buttery flavour and exceptional elongation on cooking, it's a variety that rewards a closer look from anyone who takes their rice seriously.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDistinctive buttery flavour\u003c\/li\u003e\n\u003cli\u003eExcellent grain elongation on cooking\u003c\/li\u003e\n\u003cli\u003eNaturally aged for deeper flavour\u003c\/li\u003e\n\u003cli\u003eThree generations of family farming, farm to table\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eFrom the family farms of M. Asghar \u0026amp; Sons — est. 1956.\u003c\/em\u003e\u003c\/p\u003e","brand":"NAZIA","offers":[{"title":"20kg","offer_id":62857130967370,"sku":"NAZIA-B385-5KG-1","price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/7084\/2442\/files\/IMG-4647_78e85bf2-5467-4c23-a95d-a2396168711f.png?v=1785757218"}],"url":"https:\/\/naziafoods.co.uk\/collections\/nazia-basmati-rice.oembed","provider":"NAZIA","version":"1.0","type":"link"}