Frequently Asked Questions
What is NAZIA Foods?
NAZIA is a premium UK pantry brand with Pakistani provenance, created for modern family kitchens. The range brings together selected rice and pantry essentials with a clear UK customer experience.
Why is the brand called NAZIA?
NAZIA is named after the founder's mother, Nazia, reflecting the family relationship with food behind the brand.
What is the heritage behind NAZIA?
NAZIA is backed by three generations of family farming and food knowledge. M. Asghar & Sons has been connected with Pakistani food and farming since 1956.
Is NAZIA rice grown on your own farms?
Yes. NAZIA's verified provenance includes premium aged basmati rice grown on our own farms in Pakistan.
What does NAZIA mean by traceable rice?
Traceability is part of the verified NAZIA rice proposition, linking relevant basmati supply back through the controlled sourcing and farming chain used for the brand.
What characteristics do you select for in basmati rice?
For the relevant NAZIA basmati range, selection focuses on premium aged rice with aroma and extra-long grain characteristics, alongside the product specification agreed for the line.
What products does NAZIA offer?
The consumer pantry range includes selected basmati rice, pulses, spices, dates and other pantry essentials. Product availability varies, so the live product and collection pages are the source for what is currently available.
What is the difference between 1121 Golden Sella and 1121 Steam Basmati?
Golden Sella is a parboiled basmati style and is commonly chosen when a firmer, more separate cooked grain is preferred. 1121 Steam is a steam-processed long-grain basmati style used for biryani, pulao and everyday rice dishes. Read the full comparison guide.
Which basmati rice pack size should I buy?
Smaller formats can suit occasional use or smaller households, while larger household formats can be practical for frequent rice cooking. NAZIA’s current active trade range focuses on 20kg rice. See the pack-size guide for more detail.
Which basmati rice lines are available for trade?
The current active trade range is focused on 20kg rice, including 1121 Golden Sella Basmati Rice, 1121 Steam Basmati Rice, 1509 Steam Basmati Rice and Everyday Basmati Rice.
Does NAZIA supply wholesale customers?
Yes. NAZIA accepts UK trade enquiries from wholesalers, distributors, cash & carries, grocery retailers, restaurants, caterers and foodservice buyers. Trade pricing and supply are confirmed through the approved B2B price list or by quotation.
Can I enquire about pallet or container quantities?
Yes. Pallet, mixed-rice and container enquiries can be discussed against quantity, product availability, pack specification, lead time and UK delivery destination.
How should dry basmati rice be stored?
Follow the pack instructions and keep dry rice in a cool, dry place away from moisture. After opening, a clean, dry container with a secure lid can help protect the rice. Read the storage guide.
What is the difference between chana dal, masoor dal and moong dal?
Chana dal is split chickpea, masoor dal is red lentil and moong dal is split mung bean. Each cooks to a different texture and suits different everyday dishes. Read the pulse guide.
Where can I find confirmed product information?
Use the individual product page for the latest pack size, price and product details. Final statutory food information and specifications are confirmed before a product is approved for sale.
Where can I learn more about the brand?
Read Our Story, explore the NAZIA Premium Pantry, browse Rice & Pantry Guides, or visit the current wholesale basmati rice range.
Grown with heritage. Shared with pride.